Photography Tips · Brussels

Uber Eats and Deliveroo Photo Requirements, Explained for Brussels Restaurants

By Dmytro Derkach · Brussels-based commercial photographer

Both apps want the same basic thing: one real dish per photo, centred, in good light, looking like what the customer will actually get. Deliveroo publishes the more detailed rules. Horizontal images of at least 1200 by 675 pixels, JPEG up to 8 MB, no hands or text in the frame, and no AI-generated pictures at all.

Deliveroo writes it all down

Deliveroo's help centre for restaurants spells out its guidelines in detail (I checked them in October 2026). Each menu photo shows one dish in the middle of the frame on a plain, uncluttered background. Images are horizontal: at least 1200 by 675 pixels for menu items, 1920 by 1080 for the hero image.

Here's the detail people miss. The app crops images to a square, so I always leave space around the plate. A garnish sitting right at the edge of a wide frame simply disappears. Files are JPEG, up to 8 MB. The hero image, the big one at the top of your page, should show at least five different dishes filling most of the frame, and it has to work in both the 16:9 layout and the newer 3:2 store page.

What Deliveroo turns down

No hands, faces, text or watermarks, and no raw ingredients scattered around the plate. No collages either, or heavily photoshopped images. And Deliveroo says plainly that AI-generated images aren't permitted on the platform.

You need to own the photos or hold the rights to use them. Every upload goes through a quality check and comes back approved, rejected or flagged for a human to look at.

Uber Eats is more about how to shoot

The Uber Eats merchant page for Belgium talks less about file sizes and more about technique. It suggests indirect daylight from a window and warns against harsh direct sun and fluorescent tubes. Shoot plates and bowls from above. Burgers and sandwiches look better from about 45 degrees, and cutting a wrap in half and stacking the halves shows the filling.

The photo should represent the dish truthfully, and not be so close that you can't judge the portion. Food goes limp fast, so photograph it right after plating. Uploads happen in Menu Maker. The item is locked until the photo is approved, and if it's rejected you'll see the reasons on the item page. I'd check the current file specs there before uploading.

One shoot for both apps

In practice one well-planned shoot covers both. I photograph each dish horizontally on a plain surface, with room around it for the square crop and no hands anywhere. The Deliveroo hero gets its own set-up: five or six plates arranged together on one table.

Rejections are annoying, but they're not the biggest risk. Dishes shot on different days in different light end up looking like they came from different kitchens. Printed menus suffer from the same thing, which I wrote about in the biggest menu photo mistake.

The rights question

Both apps want you to own your images, so the usage rights matter here. My restaurant sessions include rights for Uber Eats, Deliveroo and Takeaway along with your website and menus, with no time limit.

What a restaurant session includes is on the food photography page, and the rates are on the price list.