Photography Tips · Brussels
When Should Your Company Update Its Team Photos? A Practical Timeline
Team photos age faster than most companies notice, mostly because the people looking at them every day are the ones least likely to spot the drift.
The obvious triggers
New hires, departures, a rebrand, or a change in office location are the clearest signals it is time to reshoot. A website team page missing three current employees and still showing two people who left last year sends a subtle but real signal of neglect to anyone paying attention, particularly job candidates and prospective clients doing due diligence.
The less obvious trigger: simple time
Even without personnel changes, a team photo older than two to three years starts to look dated, through changing office decor, shifting fashion, or just the visible passage of time on faces. This matters more for companies that lean on their team page as a trust signal, professional services, agencies, consultancies, where clients are implicitly evaluating who they would be working with.
The practical criterion: three changes
Count changes, not years. Three changes is the practical trigger, regardless of how much time has passed.
Go through your current set and count: how many people have joined, left, or changed role or appearance since the photos were taken. If the number is three or more out of a team of twenty to thirty, the set has likely already crossed into visibly mismatched — even if no single photo looks wrong on its own. If it’s one or two, a short catch-up session for those individuals, using the original setup, is enough.
- Count people changed, not months elapsed
- Three or more changes in a team of twenty to thirty is the practical threshold
- One or two changes need a catch-up session, not a full reshoot
This turns “does it still look fine” — a question nobody can answer objectively about their own team — into a number anyone can check in five minutes.
A practical schedule
For companies with regular turnover, an annual refresh keeps the team page current without becoming a constant expense. For smaller, more stable teams, every two years is usually sufficient, paired with quick individual updates whenever someone new joins rather than waiting for the next full session.
| Situation | Recommended Frequency |
|---|---|
| Regular turnover | Annual refresh |
| Small, stable team | Every two years |
| New hire outside the cycle | Immediate individual update |
| Combined team + individual session | Lower total cost, one booking |
Bundling makes it cheaper
Scheduling a team refresh alongside individual LinkedIn headshot updates, rather than as two separate sessions months apart, reduces total cost and minimizes disruption to the team’s schedule. Many Brussels photographers offer a reduced rate specifically for combined team-plus-individual sessions for exactly this reason.
The cost of an outdated team page is invisible until a candidate or client mentions it, at which point the damage to a first impression has already happened.
Time to update your company’s team photos?
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